Brand strategy and design for women building beautiful businesses.
I'm Gemma Louise. I help independent founders across the UK turn good ideas into brands that look the way their business actually feels.
What I help with…
Where I come in…
Most of the founders I work with don't have a branding problem. They have a clarity problem. The business has grown, the offer has shifted, the visuals haven't quite caught up. The website you built two years ago no longer matches the business you're actually running. That's where I come in.
1. Brand Strategy & Identity
We start with the business, not the moodboard. Who you are, who you're really for, what makes you impossible to copy. Logos, colour and type come from that. Not the other way round.
Best for: founders rebranding, repositioning, or starting from scratch with intention.
2. Website Design
Squarespace and Showit websites built around your actual buyer and the questions they ask before booking. Yours to edit. Easy to update. Designed to grow with you.
Best for: founders ready to stop apologising for their old website.
3. Brand Photography
I travel UK-wide for brand photography days. Lifestyle, product, interiors, founder portraits, and the in-between moments that make a brand feel like a real place run by a real person.
Best for: brands whose visuals need to do as much work as their words do.
4. Visual Content & Storytelling
Ongoing creative direction for brands I already work with. Photography, short-form video, campaign assets. One person holding the visual thread.
Best for: existing clients who want consistency without managing it themselves.
Why work with me
Why founders choose Novare…
Strategy first, always. I started Novare because too many small businesses were being sold logos when what they actually needed was clarity. Every project starts with the strategy. Otherwise we're just decorating.
You work with me. Not a team. You're not handed off between a designer, a copywriter, a photographer and an account manager. The thinking, the design, the visuals, the build. All from one head.
I treat your project like it's my own. I'm a perfectionist. When I hand a project over, it feels like an extension of me. That's how I know it's ready. If I wouldn't be proud to put my name on it, I won't send it.
Recent projects
The Bake Box: rebrand
Cast Home/Interiors: visual identity
