Person using a laptop to view a design website, sitting at a desk with a plant and a notebook nearby.

Branding

Branding is more than a logo, it’s how your business is experienced before a single word is spoken.

I create visual identities that feel intentional, emotionally aligned and built to support the direction your business is growing in. Whether you’re launching something new or evolving an existing brand, the focus is on developing visuals that feel cohesive, recognisable and quietly confident.

Each identity is shaped through storytelling, strategy and thoughtful design decisions, resulting in a visual presence that not only looks beautiful, but creates clarity, trust and connection.

Your brand, thoughtfully designed with purpose and longevity in mind.

I design cohesive visual identities that help translate your ideas into something clear, confident and instantly recognisable.

From complete brand builds to subtle refinements, my process combines creative exploration with strategic thinking to ensure every touchpoint feels connected, elevated and unmistakably yours.

Every project begins with a discovery session where we explore your business, audience, aspirations and the feeling you want your brand to evoke. This stage allows me to understand not just how your brand should look, but how it should be experienced.

From there, I develop a curated moodboard that visually explores colour, tone, typography and imagery direction. This forms the creative and strategic foundation for your identity, ensuring each design decision is made with intention rather than trend.

The result is a visual system that supports recognition, builds trust and grows naturally alongside your business.

What’s Included

Logo Suite
A versatile set of logo variations, including a primary logo, secondary marks and icon elements designed for flexibility across digital and physical spaces.

Brand Boards
Carefully curated typography, colour palette and visual references that define your brand’s personality and create consistency across all touchpoints.

Business Cards & Stationery
Thoughtfully designed collateral that reinforces your identity and creates a professional, memorable first impression.

Packaging Design
Packaging that feels aligned, distinctive and intentional, enhancing the overall experience of your product and brand.

Vehicle & Signage Design
Brand visibility beyond the digital space, ensuring your identity remains cohesive wherever your business is seen.

Social Media Templates
Editable post, reel and story templates that support consistency while giving you confidence when showing up online.

Each element is created as part of a wider visual ecosystem, helping your brand feel cohesive, recognisable and supported as your business continues to grow.

White text that says "PRESS" and "HARTFORD" on a black background.

Recent Brand Work
A few of the visual identities I’ve crafted for small businesses and creative brands.

A logo with a suitcase and a luggage tag, accompanied by the text "TRANSFER TRAVEL" in bold white letters on a black background.
Graphic design with the words "The Baked Box" in bold, playful white letters on a black background.
Black and white logo with the words "RAGE" in stylized, curved text and star-like sparkles.
A black and white logo with a stylized flower illustration and the text "She Arises Studios" in elegant fonts.
Black background with the word 'CASH' in large white letters and 'INTERIORS' in smaller white letters underneath
A black background with a large white letter H, a diamond icon hanging from the left side of the middle crossbar of the H, and a small white Roman numeral II to the right of the H.

Rebranding & Refinement

Whether you’re starting from scratch or your current visuals need a refresh, I can evolve your brand without losing its essence.
From subtle updates that modernise your logo and palette, to complete identity overhauls, we’ll help your business grow while keeping your story consistent and recognisable.

Here’s how I helped a growing local baker rediscover and redefine its brand identity.

Design mockup of a branding guide for 'The Bake Box,' featuring logos, color palette, pattern, and font guide.
A cookie with chocolate chips in a paper box labeled 'The Bake Box'
A pink circular logo with a red background and the letter 'B' in white, surrounded by small white dots. The text around the circle reads, 'The Best You've Ever Had.'

The Bake Box — Rebrand

I approached Jess with an idea that we could take The Bake Box branding to the next level. The original logo was sweet and familiar but no longer matched how much the business had grown. I wanted to create something that felt bolder, more memorable, and full of personality, something that truly captured the joy and nostalgia behind the brand.

Jess wasn’t entirely sure how to describe what she wanted, but through a mix of design exploration and intuition, I knew a retro-inspired direction was the perfect fit. The new identity takes cues from vintage bakery design…rounded, bubbly typography, playful red tones, and a wave-like layout that feels both nostalgic and fresh.

Every detail was designed to bring warmth and character while giving The Bake Box a professional, elevated feel that still feels approachable and fun. The result is a confident, cohesive brand that looks as good as the cakes taste…modern, nostalgic, and unmistakably The Bake Box.

Client Feedback:

“Gemma has completely and utterly exceeded my expectations! I knew what I wanted my business to achieve, but I wasn’t sure what my brand needed to look like. With very limited information from me, Gemma set to work and created me the brand of dreams. She has a real gift of being able to see what your business needs to look like, but it still feels so ‘me’. I am so excited to be able to re-brand, it has brought what I wanted to achieve to life. Gemma is very professional and truly lovely and I cannot recommend her highly enough!”

Jessica The Bake Box

A nostalgic rebrand full of warmth and personality giving The Bake Box a bold, confident new chapter.

Blue shopping bag with the Juniper logo and the tagline 'the art of brunch, perfected,' featuring a beige circular graphic with tree branches.
A person dressed in a grey jacket and light-wash jeans holding a blue shopping bag with the brand name 'Juniper' and the tagline 'the art of brunch, perfected'. The bag has a gold and blue logo and a pattern of small white trees and initials.
Open blue Juniper gift card holder with a white card inside that has the Juniper logo and 'gift card' written on it.
Person holding a blue gift card holder with a Juniper gift card inside.
A blue van parked in front of a restaurant named Juniper Wilmslow, which has a dark blue facade with gold lettering. The van has the logo and the phrase 'The art of brunch perfected' written on it.
Open cardboard box with brown wrapping paper inside, printed with white repeated logo pattern and a circular sticker sealing the paper with a stylized monogram logo.
Close-up of wrapping paper featuring a repeated white letter H on brown background.
Two interior design business cards on a beige fabric surface. The card displays 'HOUSE LUX INTERIORS' with contact details including address, phone number, and email.
Open black box with pink interior decorated with red hearts and dotted circles, containing a pink menu with a red circle label reading 'The Bake Box'.
Open cardboard gift box with blue wrapping paper featuring black line drawings of rabbits, flowers, leaves, and mushrooms; the wrapping paper has a circular sticker with a drawn rabbit on it.