Person using a laptop to view a design website, sitting at a desk with a plant and a notebook nearby.

I build visual identities that feel timeless, intentional and beautifully aligned with who you are. Whether you’re launching something new or refining an existing brand, my focus is on creating design that feels cohesive, thoughtful and built to last.

Each identity is shaped through storytelling, colour and detail, resulting in visuals that not only look beautiful but truly connect.

Your brand, beautifully built from the ground up.

I create cohesive visual identities that tell your story with clarity and confidence. From complete rebrands to subtle refinements, my process ensures every touchpoint feels connected, elevated and unmistakably yours.

Every project begins with a discovery session where we talk through your ideas, inspirations, likes and dislikes. This stage helps me understand your personality, your audience and what you want your brand to feel like.

From there, I develop a curated moodboard that brings your vision to life visually, exploring colour, tone, typography and imagery direction. This forms the creative foundation for your new identity and ensures we move forward with intention and clarity.

What’s Included

Logo Suite
A complete set of logo variations, including a primary logo, submark and icon for consistent use across print and digital platforms.

Brand Boards
Typography pairings, colour palette and visual references that define your brand’s personality and tone.

Business Cards & Stationery
Designed to complement your identity and leave a professional, lasting impression.

Packaging Design
From product labels to box wraps, I create packaging that aligns seamlessly with your brand’s visual tone.

Vehicle & Signage Design
Cohesive branding on the move, from van graphics to storefront displays.

Social Media Templates
Editable post, reel and story designs that keep your feed polished, consistent and on-brand.

Each element is created to strengthen recognition and trust, forming a visual system that grows naturally with your business.

White text that says "PRESS" and "HARTFORD" on a black background.

Recent Brand Work
A few of the visual identities I’ve crafted for small businesses and creative brands.

A logo with a suitcase and a luggage tag, accompanied by the text "TRANSFER TRAVEL" in bold white letters on a black background.
Graphic design with the words "The Baked Box" in bold, playful white letters on a black background.
Black and white logo with the words "RAGE" in stylized, curved text and star-like sparkles.
A black and white logo with a stylized flower illustration and the text "She Arises Studios" in elegant fonts.
Black background with the word 'CASH' in large white letters and 'INTERIORS' in smaller white letters underneath
A black background with a large white letter H, a diamond icon hanging from the left side of the middle crossbar of the H, and a small white Roman numeral II to the right of the H.

Rebranding & Refinement

Whether you’re starting from scratch or your current visuals need a refresh, I can evolve your brand without losing its essence.
From subtle updates that modernise your logo and palette, to complete identity overhauls, we’ll help your business grow while keeping your story consistent and recognisable.

Here’s how I helped a growing local baker rediscover and redefine its brand identity.

Design mockup of a branding guide for 'The Bake Box,' featuring logos, color palette, pattern, and font guide.
A cookie with chocolate chips in a paper box labeled 'The Bake Box'
A pink circular logo with a red background and the letter 'B' in white, surrounded by small white dots. The text around the circle reads, 'The Best You've Ever Had.'

The Bake Box — Rebrand

I approached Jess with an idea that we could take The Bake Box branding to the next level. The original logo was sweet and familiar but no longer matched how much the business had grown. I wanted to create something that felt bolder, more memorable, and full of personality, something that truly captured the joy and nostalgia behind the brand.

Jess wasn’t entirely sure how to describe what she wanted, but through a mix of design exploration and intuition, I knew a retro-inspired direction was the perfect fit. The new identity takes cues from vintage bakery design…rounded, bubbly typography, playful red tones, and a wave-like layout that feels both nostalgic and fresh.

Every detail was designed to bring warmth and character while giving The Bake Box a professional, elevated feel that still feels approachable and fun. The result is a confident, cohesive brand that looks as good as the cakes taste…modern, nostalgic, and unmistakably The Bake Box.

Client Feedback:

“Gemma has completely and utterly exceeded my expectations! I knew what I wanted my business to achieve, but I wasn’t sure what my brand needed to look like. With very limited information from me, Gemma set to work and created me the brand of dreams. She has a real gift of being able to see what your business needs to look like, but it still feels so ‘me’. I am so excited to be able to re-brand, it has brought what I wanted to achieve to life. Gemma is very professional and truly lovely and I cannot recommend her highly enough!”

Jessica The Bake Box

A nostalgic rebrand full of warmth and personality giving The Bake Box a bold, confident new chapter.

Blue shopping bag with the Juniper logo and the tagline 'the art of brunch, perfected,' featuring a beige circular graphic with tree branches.
A person dressed in a grey jacket and light-wash jeans holding a blue shopping bag with the brand name 'Juniper' and the tagline 'the art of brunch, perfected'. The bag has a gold and blue logo and a pattern of small white trees and initials.
Open blue Juniper gift card holder with a white card inside that has the Juniper logo and 'gift card' written on it.
Person holding a blue gift card holder with a Juniper gift card inside.
A blue van parked in front of a restaurant named Juniper Wilmslow, which has a dark blue facade with gold lettering. The van has the logo and the phrase 'The art of brunch perfected' written on it.
Open cardboard box with brown wrapping paper inside, printed with white repeated logo pattern and a circular sticker sealing the paper with a stylized monogram logo.
Close-up of wrapping paper featuring a repeated white letter H on brown background.
Two interior design business cards on a beige fabric surface. The card displays 'HOUSE LUX INTERIORS' with contact details including address, phone number, and email.
Open black box with pink interior decorated with red hearts and dotted circles, containing a pink menu with a red circle label reading 'The Bake Box'.
Open cardboard gift box with blue wrapping paper featuring black line drawings of rabbits, flowers, leaves, and mushrooms; the wrapping paper has a circular sticker with a drawn rabbit on it.