Cast Home/Interior Design
Interior Design Studio · Cheshire
A full brand transformation for a luxury homeware and interior design studio from name creation to visual identity and collateral design.
A few months later, she decided to have a complete fresh start: new name, new identity, new chapter.
That’s when CAST was born, taking CA from Carly and ST from her surname.
It felt clean, strong, and personal, a name that perfectly captured her taste for modern design, quality craftsmanship, and timeless interiors.
The Story
I first worked with Carly when the business traded as Houzlux Interiors.
After completing a rebrand under that name, Carly shared that it never truly felt hers, she had inherited it when she purchased the company.
The Vision
The new brand needed to feel calm, refined, and quietly confident.
We focused on a neutral palette, elevated typography, and simple, balanced layouts that would reflect the design sensibilities of the studio itself.
The identity was designed to work seamlessly across:
Exterior and interior signage
A-board and printed collateral
Swing tags and door mats
Digital assets and presentation materials
The Result
Seeing the CAST identity in place from the exterior signage to the finishing touches inside the showroom, was incredibly rewarding.
Every element tied back to the original intention: creating a brand that feels authentic, elegant, and truly hers.
Bringing the CAST identity to life across every touchpoint from signage to in-store details.