I’m Gemma Louise, the photographer and designer behind Novare Creative, a space where thoughtful visuals meet storytelling and strategy.

I bring ideas to life through brand design, photography, and creative direction, crafting cohesive, authentic imagery that captures how a brand feels, not just how it looks.

My work spans from independent start-ups to established brands, always rooted in creativity, intention, and a genuine understanding of each client’s story.

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Cast Home is a luxury homeware and interior design studio based in Cheshire. The brief was to create a visual identity that felt timeless, warm, and refined, something that would complement their interiors and translate seamlessly across signage, packaging, and printed collateral.

The design direction focused on clean typography, a rich neutral palette, and simple, balanced layouts to reflect the brand’s calm and sophisticated aesthetic. Each element from the signage to the door mat, swing tags, and A-board was designed to feel cohesive and understated.

This project was a reminder that simplicity speaks volumes. Seeing the branding brought to life in-store was a moment of real pride.

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Create

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Capture

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Connect

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Create • Capture • Connect •

A glimpse behind the scenes of a recent calligraphy workshop with She Writes Studios, a cosy evening filled with creativity, conversation, and candlelight.

I love capturing the atmosphere of events like these, the details, the energy, and the quiet moments in between.


Whether it’s a workshop, launch night, or brand event, my goal is to tell the story of your space and the people behind it.

  • Person taking a photo of a table with food using a smartphone mounted on a camera stabilizer.

    CONTENT CREATION

    Authentic, story-led content that connects with your audience in a meaningful way.

    I create short-form video, lifestyle imagery and campaign content that capture the heart of your brand. Each project begins with understanding your story, your audience and the feeling you want to create through your visuals.

    My focus is on producing work that feels real, relatable and full of personality, helping your brand show up with consistency and purpose across every platform.

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  • A young woman with brown hair tied back, wearing a blue button-up shirt, is holding a white coffee cup and saucer outside in an urban area.

    PHOTOGRAPHY

    From lifestyle and interiors to branding and events, my photography captures the emotion, atmosphere and story behind every moment.

    I approach every shoot with a focus on authenticity, light and connection, creating imagery that feels refined, real and unmistakably you. Whether it’s showcasing a brand, a space or a special occasion, my work blends storytelling with a natural, modern aesthetic.

    Each image is crafted with care and intention to evoke feeling and tell a story that lasts beyond the frame.

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  • A woman working on a laptop at a sunlit table with a potted plant nearby, viewing a website for She Art Studios.

    BRANDING

    I create meaningful visual identities that tell your story. From logo and colour palette development to complete rebrands, my process combines creativity and strategy to help your business stand out with confidence and authenticity.

    Each brand is designed with care and purpose, resulting in visuals that feel cohesive, timeless and unmistakably yours.

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  • A person wearing a brown blazer with buttoned sleeve using a laptop with a coffee cup nearby on a table. The coffee has a Chanel logo made of cocoa powder on top.

    WEBSITES

    I design clean, intuitive websites that showcase your brand beautifully and function seamlessly. Each build is tailored to your audience, combining thoughtful design with a user experience that feels effortless and engaging.

    Every detail is considered, from layout and flow to imagery and tone, creating a digital space that reflects your brand with clarity and confidence.

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If we haven’t worked together yet, here’s what I actually do 👇 I help businesses look professional, consistent and worth paying attention to through: 📸 Photography: product, lifestyle, food, interiors, people 🎨 Branding & design:

Let’s create something meaningful.


I’d love to hear about your project, whether it’s a rebrand, photoshoot, or ongoing content support.